I co-directed design of the Magic Leap website. My focus was to excite the public, the press and developers about Magic Leap's new Augmented Reality technology. My aim was to show how the technology could add magic to everyday life, and make the ordinary extraordinary. The elephant movie, whale and other brand images we created for the website helped Magic Leap raise .5 billion dollars and gain hundreds of articles about their new technology, including articles in the New York Times, Wall Street Journal, Wired, Forbes, TechCrunch and many more. Copyright Magic Leap.
The above image is of the homepage, which had dynamic typography animating in as you scrolled down.
This website, video and images helped Magic Leap to secure .5 billion in funding from Google, Alibaba and other investors.